The Semantic Differential: An Information Source for Designing Retail Patronage Appeals
نویسنده
چکیده
The authors propose that the semantic differential, an attitudinal scaling device, be employed by retailers and consumer service institutions to identify factors underlying consumer patronage decisions. Three specific areas of application described are (I) just prior to opening a new store, [2) shortly after a new store has opened, and (3j once a store has reached a stage of relative maturity. Emphasis throughout is on the operational implications of information produced by application of the semantic differential.
منابع مشابه
Designing an expert system for differential diagnosis of β-Thalassemia minor and Iron-Deficiency anemia using neural network
Introduction: Artificial neural networks are a type of systems that use very complex technologies and non-algorithmic solutions for problem solving. These characteristics make them suitable for various medical applications. This study set out to investigate the application of artificial neural networks for differential diagnosis of thalassemia minor and iron-deficiency anemia. Methods: It is...
متن کاملSEIMCHA: a new semantic image CAPTCHA using geometric transformations
As protection of web applications are getting more and more important every day, CAPTCHAs are facing booming attention both by users and designers. Nowadays, it is well accepted that using visual concepts enhance security and usability of CAPTCHAs. There exist few major different ideas for designing image CAPTCHAs. Some methods apply a set of modifications such as rotations to the original imag...
متن کاملThe effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores
Many factors, both obvious and subtle, influence customers’ store patronage intentions. Using videotape technology that enabled us to experimentally manipulate the number of visible store employees, number of customers, and music, we test the relative importance of wait expectations and store atmosphere evaluations on patronage intentions. These constructs are found to be critical antecedents o...
متن کاملبرچسبزنی خودکار نقش‌های معنایی در جملات فارسی به کمک درخت‌های وابستگی
Automatic identification of words with semantic roles (such as Agent, Patient, Source, etc.) in sentences and attaching correct semantic roles to them, may lead to improvement in many natural language processing tasks including information extraction, question answering, text summarization and machine translation. Semantic role labeling systems usually take advantage of syntactic parsing and th...
متن کاملThe Effect of TV and Online Shopping Value on Online Patronage Intention in a Multi-channel Retail Context
With the proliferation of multi-channel retailing, developing a better understanding of the factors that affect customers’ purchase behaviors within a multi-channel retail context has become an important topic for practitioners and academics. While many studies have investigated the various customer behaviors associated with brick-and-mortar retailing, online retailing, and brick-and-click reta...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2007